Privacy Policy.

1Who We Are

Genyx Media Ltd is the data controller responsible for the personal data collected through this Website and in the course of providing our services.

• ·Company Number: 16763908
• ·Registered Address: 9 Prospect Road, Cheshunt EN8 9QX
• ·Contact: office@genyxmedia.com

2What Data We Collect

Data You Provide Directly:

• ·Name and contact details (email address, phone number, company name).
• ·Information submitted through our contact form or booking system.
• ·Communications you send to us via email, phone or through our AI assistant GENA.
• ·Payment information (processed securely through third-party payment providers, we do not store card details).

2.2Data Collected Automatically

• ·IP address and browser type.
• ·Pages visited and time spent on the Website.
• ·Device and operating system information.
• ·Referral source (how you arrived at our Website).
• ·Cookie data (see Cookie Policy).

2.3Data From Third Parties

We may receive data about you from third-party sources including LinkedIn, Meta platforms and publicly available business directories, where we have a legitimate interest in contacting you about our services.

3How We Use Your Data

We use personal data for the following purposes:

• ·To respond to enquiries and provide the services you have requested.
• ·To manage our business relationship with you, including invoicing and communication.
• ·To send service-related updates and information.
• ·To improve our Website and services through analytics.
• ·To comply with our legal obligations.
• ·To contact you about our services where we have a legitimate interest in doing so (for prospective clients).

4Legal Basis for Processing

• ·Contract: where processing is necessary to perform a contract with you or take steps at your request prior to entering into one.
• ·Legitimate interests: where we have a legitimate business interest in processing your data and this does not override your rights.
• ·Legal obligation: where we are required to process data to comply with a legal requirement.
• ·Consent: where you have given clear, specific consent (e.g. marketing emails, you can withdraw consent at any time).

5AI Systems and Automated Processing

Our Website includes GENA, an AI-powered voice assistant. Conversations with GENA may be logged for the purpose of improving service quality and following up on enquiries. GENA is clearly disclosed as an artificial intelligence system, not a human.

Where we use AI-powered outbound calling, all calls are made in compliance with PECR, TPS requirements and UK AI guidance. Recipients are informed at the outset that they are speaking with an automated system and are given the option to opt out immediately.

6Data Sharing

We do not sell your personal data. We may share your data with:

• ·Service providers acting as data processors on our behalf (e.g. email platforms, CRM systems, hosting providers, analytics tools).
• ·Professional advisors including accountants and legal counsel, bound by confidentiality obligations.
• ·Regulatory authorities where required by law.
• ·All third-party processors are required to handle data in accordance with UK GDPR.

7International Transfers

Some of our service providers are based outside the UK. Where data is transferred internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or adequacy decisions recognised under UK law.

8Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations. In general:

• ·Client data is retained for six years following the end of a business relationship, in line with UK tax and accounting requirements.
• ·Website enquiry data is retained for up to 24 months unless a business relationship is established.
• ·Marketing consent records are retained until consent is withdrawn.

9Your Rights

Under UK GDPR, you have the following rights:

• ·Right of access, to request a copy of the personal data we hold about you.
• ·Right to rectification, to request correction of inaccurate data.
• ·Right to erasure, to request deletion of your data in certain circumstances.
• ·Right to restrict processing, to request we limit how we use your data.
• ·Right to data portability, to receive your data in a structured, machine-readable format.
• ·Right to object, to object to processing based on legitimate interests or for direct marketing.
• ·Rights related to automated decision-making, to not be subject to solely automated decisions that significantly affect you.

9.1How to Exercise Your Rights

To exercise any of these rights, contact us at office@genyxmedia.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

10Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or destruction. These include encrypted data transmission, access controls and regular security reviews. However, no online transmission is entirely secure, and we cannot guarantee absolute security.

11Links to Third-Party Sites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

12Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We recommend reviewing this page periodically.